For every business launching new features does not only add value to your product but also entices users. So, it is crucial to communicate product changes to users. This business strategy improves users’ engagement and their experience. The process of communicating product changes to users is quite a daunting process that cannot be understated.
The product manufacturing team spends lots of effort and time launching new features in the product. Before hitting the market, a product has to be undergone product testing and bug fixing processes. It is crucial to tell users about all changes you have made and integrations you have done based on users’ requirements to get a high return on investment.
What is the Need of Announcing New Features to Customers?
Before discussing the need of announcing new features to the customers, it is essential to know the need for product changes by integrating new features. Adding new features brings product improvement which is critical for the progress of a business. However, launching a product with a new feature is not sufficient to achieve business objectives. You need to make your users aware of modifications and improvements you have made to enhance the quality and functionality of the product. Announcing new features to users engages them and makes them buy your product, which eventually raises customers’ experience and sales.
How to Communicate Product Changes to Users?
Announcing Product Changes
For a subscription-based model, you can engage customers through a reliable communication channel. Asking customers from time to time about their experiences with your product gives you an insight into what they want from your product. Lack of communication gives you the illusion of customer satisfaction. As a result, they try to find a better alternative for an existing product.
Be Personal with Your Users
While launching new product features, be personal with your users. Contact them through personalised emails and them how you utilised their feedback for improving their product. In this way, you are not only making your customers feel special but also letting them use new features. The main focus of the product management team should be on customers’ feedback. Through product feedback management tools, you can collect, store and categorise customer feedback.
Customers used to react to content in different ways. Through blogs and articles, you can make them aware of new features but through personalised messaging and email services you can engage them completely.
By demonstrating your product's evolution, you can win customers' interest and trust. Customers trust your business and product when they feel their feedback is valued. The best way to gain customers' trust and generate leads is to speak with them on a personal level. Feedback on new features can also be gathered, which aids in the validation of the product. This approach improves your sales and conversions.
Adding visual content to your communication message has a great impact on the users’ minds. In fact, they can understand your product through videos and pictures. They genuinely think that visual components are more trustworthy than explicit content.